Case Study: How Frameloop Went from Invisible to #1 in ChatGPT

The situation

Frameloop is a mid-market video collaboration platform competing in a category dominated by Loom, Vimeo, and a handful of well-funded startups. Their SEO was solid — ranking on page one for several high-intent keywords — but their head of growth, Sofia Reinholt, had a nagging concern: when she asked ChatGPT to recommend video collaboration tools, Frameloop didn't appear at all.

Not ranked low. Not buried. Simply absent.

She connected Frameloop to Monitor in January 2025 and ran their first visibility audit.

The baseline

Monitor tracked 140 queries across ChatGPT, Perplexity, Claude, and Gemini. The results were sobering:

• Visibility score: 31/100

• Appeared in 12 of 140 queries (8.5%)

• Average rank when appearing: #4.2

• Not listed at all for their 5 most important category queries

Competitors Loom and Vimeo were appearing in over 70% of the same query set. Even two smaller, less-known tools were outperforming Frameloop in AI recommendations despite ranking below them on Google.

The diagnosis

Monitor's content recommendations flagged three core issues:

1. Inconsistent positioning. Frameloop described itself as a "video messaging tool" on its homepage, a "screen recorder" in its G2 listing, and an "async video platform" in most third-party mentions. LLMs couldn't form a clear category association.

2. Missing from key roundups. The 8 most-cited articles in their category — the ones AI models pulled from most frequently when answering video tool queries — didn't include Frameloop. They were invisible in the sources that mattered most.

3. No direct comparison content. Queries like "Loom alternative" and "best Loom competitor" were high-frequency and high-value. Frameloop had no dedicated content targeting these.

The fix

Over 6 weeks, Sofia's team executed three focused interventions:

Week 1–2: Positioning alignment. Updated the homepage headline, G2 listing, Capterra profile, and LinkedIn description to consistently use "async video collaboration platform." Reached out to 4 existing media mentions and asked publishers to update the description.

Week 2–4: Roundup outreach. Identified the 8 key roundup articles and reached out to each publisher. Got included in 5 of them within the campaign window, with 2 more in progress.

Week 3–6: Comparison content. Published four dedicated comparison pages: Frameloop vs Loom, Frameloop vs Vimeo, Best Loom Alternatives, and Best async video tools for remote teams.

The results

After 6 weeks, Monitor ran a full re-audit:

• Visibility score: 74/100 (up from 31)

• Appearing in 89 of 140 queries (64%, up from 8.5%)

• Average rank when appearing: #1.4 (up from #4.2)

• Ranking #1 in ChatGPT for "best video collaboration tool for remote teams," "async video platform," and "Loom alternative"

Sofia's note to her team: "We didn't change the product. We changed how the world describes it."

What to take away

This result wasn't magic. It was three focused weeks of positioning work, outreach, and content publication — the kind of work most growth teams already know how to do. The difference was having Monitor to diagnose exactly where the gaps were and measure whether the interventions worked.